Last night, was the official Reebok Classics And Swizz Beatz "Reethym Of Lite" Campaign Unveiling in NYC.
The Event included an intimate performance by Swizz Beatz and friends, as well as an exclusive world premiere of "The Reethym of Lite" campaign and Swizzy's "International Party” music video.
Reebok enlisted the platinum producer/artist/designer/philanthropist as the creative director for this campaign, which marks the return of Reebok Classics to TV.
Swizz performed a plethora of hits including "Money in The Bank," "Phony or Fake," and his recent smash "Everyday (Coolin')." Notable celebs on deck included Diddy, Alicia Keys, Bevy Smith, Tika Sumpter, Maino, Busta Rhymes, Jay-Z and Beyonce.
The campaign featured the iconic Reebok Lite footwear and apparel through Swizz’s own Reethym of Lite.
The campaign is the latest step in a partnership that is focused on redefining the traditional definition of an artist-brand collaboration. Helmed by the endorsement of Swizz Beatz, the design has picked up steam since its initial drop earlier in the year.
They even unveiled some future Reebok heat.
Only seven retailers in the U.S. will be carrying the sneaker, including: Footaction at Greenspoint Mall (Houston), Sportsland (Chicago), Underground Station (Atlanta), Sneakervilla (Philadelphia), Sportie LA (Los Angeles), Jimmy Jazz (Brooklyn) and DrJays (NYC).
Once again, Swizz proves why he's a force to be reckoned with in this here fashion game.
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