Reventon: The Lamborghini Project

One of the world’s most elite cars recently became a canvas for The Media Merchants, who produced an exclusive audio-visual projection mapping event centered around the Lamborghini Reventon. The result is a visual trip without moving, as the viewer witnesses the car transform before their very eyes. From textures to colors, this is a visceral experience. See for yourself below.

2012 Volkswagen Beetle Black Turbo Edition

With the launch of their easy-to-use online reservation process for consumers, Volkswagen unveils a special launch edition of the 2012 Beetle. The first model available for pre-order will be the turbocharged Beetle 2.0L TSI, in a limited run of 600 Black Turbo launch edition models. Priced at $24,950 USD, the special edition is fitted with Volkswagen’s DSG® dual-clutch automatic transmission and the acclaimed 2.0-liter, in-line four-cylinder turbocharged engine that produces 200 horsepower and 207 lb-ft. of torque. In addition to the turbocharged performance features, the four-cylinder engine offers an EPA fuel economy rating of 30 mpg on the highway when outfitted with the automatic transmission. The simple program involves the following steps: consumers access the pre-order site here and enter their zip code and review key program terms; select a dealer for retail delivery; enter and confirm billing information; and finally, receive a notice that their welcome kit is on its way.

KANYE WEST TURNS HEADS IN $1.7 MILLION MERCEDES SLR

Kanye West made a grand entrance in a Mercedes-Benz SLR McLaren Stirling Moss sports coupe at the amfAR Cinema Against AIDS Gala held during the Cannes Film Festival in Cap d’Antibes, France. Only 75 of the limited edition cars are in production with an estimated price tag of $1.7 million. Yeezy pulled up in the bad boy looking like James Bond in a tuxedo and shades as passersby gawked. Inside the black-tie event, he rubbed shoulders with "Naomi Campbell" and "Boy George." He is headed to Morocco next, where he will headline the Festival Mawazine.

Check out more pics of Yeezy flaunting in France.

New Video:$1.5 Million Maybach Landaulet:Birdman

Before this year's Super Bowl went down, Cash Money Records founder Birdman boasted about dropping a $1 million bet on the Green Bay Packers, who ended up winning it all. So, apparently, he walked away with a nice payday...

In the weeks, following the big game, Birdman bragged that he spent his winnings within an hour on a brand new Maybach Landaulet. Well, he wasn't bullsh**tin'.

In this brand new video clip, Stunna gives cameras a tour of the 2011 Maybach 62s Drop-Top Landaulet, which he claims is only one of three in the entire world.